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Helping Joyscape transform their customer experience of exploring fun activities around the city of Singapore through a simple and engaging platform

A new digital experience for events and activities

Joyscape’s mission is to help families spend quality time together. Because LOVE is really spelt T.I.M.E in relationships. Ming Teo. Ho, the founder of Joyscape thinks kids’ childhoods are too important to be kept confined to school. Her agenda is to help all kids and their parents explore the world and have fun as a family. Work, school, extracurricular activities, screen time and daily routine tasks pull families in different directions. Trying to bring all of them together is almost essential as every moment together counts!

We partnered with Joyscape to create an elevated digital experience, one that help you with the planning of events and activities, so you can spend more time bonding.

  • Consulting and Strategy
  • Information Architecture
  • UX/UI Design
  • Web Development

An exciting system designed keeping convenience in mind

With 37% of Joyscape’s site traffic coming from mobile, we established a responsive site framework focused on research-proven navigation and mobile-first design approach. The new experience is fresh and engaging which elevates the brand’s digital presence, and guides users to revamped activity detail pages.

Curated new and recommended collection

The redesigned homepage now features the latest offers, highlights new collections, and presents new features such as Photobook.

A best-in-class mobile app design was critical in taking the ecommerce experience to new heights. We started with a mobile-first design approach ensuring to establish the design language to all device form factors. We incorporated modern mobile interactions that both engage and encourage.

Using culture to drive commerce

As we designed the system, we established brand guidelines and standards that communicate how to best represent the brand across channels.

Our website tells our story beautifully and concisely via immersive content and a delightful user experience, and, in so doing, educates our consumer quickly and significantly on who we are.

Results delivered


Increase in avg time spent in activity browsing


Increase in new subscription for Gold membership