Web Design Company in New York | Web Development NY

Creativity & rational thinking into web design & development

In a time when websites are competing in the race for visibility and engagement, we help our clients to stand out by going beyond the straightforward conventional ways. Keeping users as the prime focus, we feel them from their perspective to make sure our efforts ‘engage’ them. From keeping a creative touch to color, messaging layout, iconography and the UX, we layout the UI design that brings on board the max number of users. Our web design NYC hub specializes in engaging in-house talents who can actually turn your idea into reality.

Accountability

Quality

Proactivity

Agility

12+ years in the business

98% client retention

750+ solutions delivered

15x revenue growth in 5 years

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Our capabilities

Web Design

How about engaging your audience with 5 seconds with a stellar web design experience? Our strategic planning and design methodologies can make this happen.

Web Development

From ideation to conception development to prototyping to finally launching your website, we do it all with our 10+ years of experience as a leading web development company in New York.

Brand Strategy

To position your brand in the market, we go through an in depth research to offer you a brand strategy that’s better than your competitor’s to position you absolutely high and memorable in the market.

Our work does the talking..

Media

Web application development for a Fortune 50 Media conglomerate

We engineered a robust web application for the client’s marketing team that enabled them to better manage and monitor their blue-chip advertising customers.

Pharmaceutical

SaaS product Development for a Billion Dollar Pharma Giant

Unified Infotech designed and engineered a highly sophisticated and secured Software-as-a-Service (SaaS) application that seamlessly enables end-users to develop new drug formulations supported by an intelligent recommendation and validation engine.

Openreel

Multi-Million Dollar SaaS platform development with a patented remote video shooting technology.

From an idea on a document, to now this multi-million-dollar SaaS business, we are the proud end-to-end technology partner and continue to scale the product.

Boards & Beyond

Web platform redevelopment for a highly reputed & successful eLearning platform for medical students

We partnered with the client to transform their dated legacy system into a modern-day eLearning solution with advanced capabilities and a seamless user experience. The solution recorded 2x sales and 3x user engagement in just 1 month post launch and continues to grow rapidly.

Translation

Enterprise platform modernisation for a Public Listed Global Translation Company

Unified Infotech partnered with the client to consult and re-engineer their entire online product suite as a part of the company’s digital modernisation initiative.

Our work does the talking..

Highly successful SaaS video platform with a patented technology used by global enterprises.

From an idea on a document, to now this multi-million-dollar SaaS business, we are the proud end-to-end technology partner and continue to scale the product.

Digital Transformation of this popular eLearning platform for medical students.

Website Re-design for one of Canada’s leading shipping company during the COVID-19 Pandemic.

We were hired to help eShipper create a brand-new website which shall enable them to convert more of the huge amount of traffic they already received and improve their brand perception. Through a data and research driven process, we created a modern website which resulted in 3x leads and 4x subscriptions just 2 months post its launch.

Re-imagined and custom engineered the B2B ordering portal for this $500m global pharma giant.

As consulting-led partners, we audited, re-designed and engineered a highly secure and gated ordering portal for Coloron’s customers to place, manage & track orders, while also managing their accounts, ledgers, order history, documents, compliances and other artifacts related to pharmaceutical components.

Custom engineered this robust on-demand streaming platform with AI and ML capabilities.

Unified Infotech designed and developed this highly sophisticated on-demand streaming platform for short movies, along with advanced AI capabilities and usage of big data.

Engineered this SaaS based medical compliance solution, used by over 1200+ clinics.

Unified Infotech was the end to end technology partners in transforming an idea into a highly successful product with many first of its kind features in the medical compliance category.

A super creative web design process, that makes us different

As a web design agency in NYC, we engage in a strategy workshop, user personas, information architecture, pixel-perfect icons, and user interface. We follow every web design process very diligently. As a result, we can develop a mobile-friendly B2B web design that satisfies the user.

Competitor analysis & Strategy planning

While defining our web design strategy, we analyze the competitor data to identify opportunities and threats. Stakeholders sit together to decide on what to do and what not in the UI/UX strategy. We lay out the dots to join.

User persona & empathy mapping

Since every website design is different, we create user personas to define the audience your business targets. This helps in joining the dots to qualitative and quantitative research. This leads us to understand what the user is thinking or feeling.

Information Architecture

We have IA as our secret weapon to present disasters like costly redesigns! Information Architecture helps in organizing, labeling and structuring content in a way that makes the user complete intended tasks in the website journey.

Creating low fidelity sketches

As we gather the IA, we get a fair understanding of composing the screen structure. We start creating on paper prototypes, using navigations and content action for user engagement journeys. Early feedback and less reworks makes everyone’s life easier.

Creating high fidelity wireframes

As our designers complete the sketches, they transfer the paper prototypes into high fidelity wireframes by defining exact shape, sizes and references of how the actual screen would look like after development.

Setting up UI guidelines

The last step is preparing a fool proof guidesheet where we list down the UI guidelines with color pallette, icons, typography and their components. For every design we do, we have a client requirement specific UI guideline.

Design your website

Story-telling

One-liners

Narrative

Messages That Mean Something

Being impulsive is not an option when it comes to building a good narrative for a website design. We engage in developing meaningful content whether it be an enterprise website or an educational one, thus establishing a deeper connection with the audience. We build user-centric models that separate us from other NYC web design services in the industry.

Emphasis On Mobile First Web Design

In this age of information, mobile phones are no longer a trend, but a necessity. Our designers craft user experiences and make them compatible with every platform. We build prototypes ranging from small to large-sized screens. As we also stand out as a responsive web design company we invest in the crucial aspects of web design content, given the limited real estate on smaller screens.

Thus, it has become increasingly important to develop pro-mobile web designs, as Google is now inclined towards using them for indexing and ranking.

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Our Design Principles That Fetch Optimum Conversions

Reports say that web design is the prime determinant of a company’s credibility. We understand the importance of making it as professional as possible.

Providing Limited Choices

Apply Hick’s Law

Hick-Hyman’s law states that whenever you give too many options, users can deviate from taking the actual intended decision. Hence to minimize this risk, we tend to reduce the number of options to make users feel at ease. For every project in New York for web design we go, we keep this in mind.

Blank Spaces?- Not As Bad As You Think

Use Negative space

No matter how stupid it sounds, we always leave white spaces between contents. Without it, the contents feel too crammed and suffocating to read. Contrary to popular belief, leaving white spaces helps the viewer to focus on the content. So, as a web design company in NYC, we maintain it.

CTA Insertions In Core Visual Areas

Rule of thirds

Whether a design is pro-mobile or web responsive, it is of no use if it fails at generating optimum conversions. Having said that, we strategically place powerful CTAs in every relevant information. Thus, we help you to generate an optimum level of CTA.

Best Blend Of Color And Contrast

Build hierarchy

Neuromarketing studies reveal that the right color combination enhances the visual appeal of a product. With considerable knowledge on color psychology, our design experts engage in color-contrast optimization, providing the right color combination that fetches optimum CTA.

Specific Action And Familiarity Reinforcement

Establish Recognition

It is much like celebrity endorsement, just on a web platform. Familiar faces build trust in users and increase CTAs. People often empathize with a familiar face. So, we must incorporate as many of them in the web design.

Consistent Branding

Set the tone

To effectively market a website, we, as an experienced web design agency in New York, always suggest maintaining a balanced consistency in brand color, essence, and faces throughout. It enhances user experience in both computer and mobile-friendly web designs.

It really transcends everything we’ve done to date. Everyone who’s seen the app has loved it.

Cecil Usher

CEO, Music Plug LLC

The team’s in-depth knowledge of user interaction and behavior resulted in an impressive UI/UX design.

Leonardo Rodriguez

Technical PM, Reliable Group

They’re available to help us
around the clock.

Fabien Mahieu

Co-Founder/Director Flexiwork, UK

A top-rated web design company in New York

Creativity & rational thinking into web design & development

Our capabilities

Web Design

Web Development

Brand Strategy

Our work does the talking..

Web application development for a Fortune 50 Media conglomerate

SaaS product Development for a Billion Dollar Pharma Giant

Multi-Million Dollar SaaS platform development with a patented remote video shooting technology.

Web platform redevelopment for a highly reputed & successful eLearning platform for medical students

Enterprise platform modernisation for a Public Listed Global Translation Company

Our work does the talking..

Highly successful SaaS video platform with a patented technology used by global enterprises.

Digital Transformation of this popular eLearning platform for medical students.

Website Re-design for one of Canada’s leading shipping company during the COVID-19 Pandemic.

Re-imagined and custom engineered the B2B ordering portal for this $500m global pharma giant.

Custom engineered this robust on-demand streaming platform with AI and ML capabilities.

Engineered this SaaS based medical compliance solution, used by over 1200+ clinics.

A super creative web design process, that makes us different

Competitor analysis & Strategy planning

User persona & empathy mapping

Information Architecture

Creating low fidelity sketches

Creating high fidelity wireframes

Setting up UI guidelines

Messages That Mean Something

Emphasis On Mobile First Web Design

Convinced?

Our Design Principles That Fetch Optimum Conversions

Providing Limited Choices

Blank Spaces?- Not As Bad As You Think

CTA Insertions In Core Visual Areas

Best Blend Of Color And Contrast

Specific Action And Familiarity Reinforcement

Consistent Branding

Need a quote for designing your website? Let’s talk.

Case Studies

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